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Ferrari (NYSE:RACE) ‘People’ are asking “Who is Louis Camilleri”

Ferrari (NYSE:RACE) ‘People’ are asking “Who is Louis Camilleri”

$RACE, $MO

  • Louis Camilleri is the current Chairman of Altria and the new CEO of Ferrari

At the close of the 2006 F1 season, cigarette advertising was banned from the cars on the grid. The most prominent and widely recognized brand/car package was the Red, Black and White Marlboro logo that wrapped the Ferrari (NYSE:RACE) cars.

Marlboros were marketed by the company then known as Phillip Morris.

Phillip Morris became part of a conglomerate named Altria (NYSE:MO). The man who was the CEO of Altria at the time of the tobacco advertising ban, a man who had long been an exececutive at what was still Phillip Morris during the 1980’s and 1990’s, was Louis C. Camilleri.

Mr. Camilleri has now been given the powers of the CEO by the Board at Ferrari and is likely to be given the official job within days due to the very unfortunate health-related circumstances of Sergio Marchionne.

And, as Mr. Camilleri had more than a little something to do with the Marlboro signage on the cars of F1 drivers including Michael Schumacher and Phillip Massa, his association with Ferrari probably had more to do with cigarette sales than motorcar .

Mr. Camilleri has a formidable collection of Ferraris, thought not a “car guy” in the traditional sense of coming up in the business. But today Ferrari is as much about serious international brand expansion  as it is about V12s engines, and likely a lot more.

He is the man for the job, he is a money guy 1st, and then a car guy.

Friends and colleagues of Camilleri say he is passionate about the Ferrari brand and its DNA.  He has been attending races and meeting with Ferrari team members for many years.

Stay tuned…